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Finding Stories

By Matt Jones 1 Comment

A couple of years ago, I read a book by storytelling expert, Annette Simmons. To find good stories, she suggests looking in 4 "buckets": Times you've shined Times you've blown it Your mentors Books, movies, folk tales, news articles and other third-party sources You'll notice that the first three buckets draw on your own personal experience. While I believe we … [Read more...]

Crash Course: What Makes a Good Story

By Matt Jones 1 Comment

  Granted, public speaking is a little different to novel writing and filmmaking. For a start, you typically have a lot less time to share your story! But you can still model it on the Hero's Journey to ensure that it has the key elements and a gripping narrative. The Hero's Journey is not the only story model you should ever use. But it's certainly a good one, … [Read more...]

Secrets of Shark Tank: 3 tips to get investors onboard

By Matt Jones Leave a Comment

In a Nutshell: Know your numbers. Make it interactive. Tell your story - sell your idea. In almost every entrepreneurial journey, there comes at least one time when you have to pitch for investment. These moments can make-or-break your business. Is it any wonder that TV shows like Shark Tank and Dragons' Den provide such compelling viewing? I love these shows. … [Read more...]

Persuade Your Audience with the 3F Story Technique

By Matt Jones 1 Comment

In a Nutshell: You'll have a much easier time persuading your audience when you align yourself with them. Neutralise any sense of opposition by acknowledging and empathising with their point of view. Share stories/case studies of people who have been in a similar situation to your audience. They will relate to the story and gain insight into how to move forward in their … [Read more...]

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