Nancy Duarte is one of the foremost business communication experts in the world today. Before I read (and review) her latest book, Illuminate, I wanted to cross this one off my list! As far as persuasive presentations are concerned, I can tell you now that it's mainly in Section 3 of the book. Duarte explains the 'persuasive story pattern' that is present in many of the best … [Read more...]
Book Review: Pitch Anything
If you're familiar with "The Game" and PUA (Pick Up Artist) techniques, then this book will simply show you how to apply much of that to sales. If you're not familiar, then this book will be an eye-opener. Despite the title, this book is not about presentation skills - it's about social dynamics. It's about changing the playing field to give yourself the upper hand in your … [Read more...]
Persuade Your Audience with the 3F Story Technique
In a Nutshell: You'll have a much easier time persuading your audience when you align yourself with them. Neutralise any sense of opposition by acknowledging and empathising with their point of view. Share stories/case studies of people who have been in a similar situation to your audience. They will relate to the story and gain insight into how to move forward in their … [Read more...]